Consideration
The price of making.
What the price is not.
EcoWool pieces are not priced to signal luxury. They carry the cost of sourcing, the cost of atelier time, and the cost of low-volume production that cannot spread fixed expenses across large runs. A garment made in an edition of twelve cannot absorb its costs the way a garment made in thousands can. That arithmetic is not mystification — it is arithmetic.
What the hands cost.
Hand-finishing is not a marketing term here. It is a line item. Blocking, seam linking, buttonhole reinforcement, quality assessment — these are hours of skilled time, not machine passes. The atelier that produces EcoWool pieces works in days per garment, not seconds per unit. This is structural, not artisanal theatre.
The provenance margin.
Sourcing fleece from specific Atlantic island flocks, maintaining relationships with farmers, and documenting the material chain at garment level carries cost. That cost is not absorbed into a loss leader or subsidised by volume elsewhere. It is in the price. In return, the provenance is factual — traceable to a farm, a season, a flock — not a narrative invented after the fact.
If the price surprised you, the explanation is the same as the guarantee: we know exactly what this cost to make, and why.
From the atelier
The garments discussed.
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